AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps in Madagascar Q2 2022
An analysis of the performance of the top 5 beauty retail apps in Madagascar during Q2 2022, highlighting weekly downloads and active user trends.
During the second quarter of 2022, the top 5 beauty retail applications in Madagascar exhibited varied performance metrics, based on data from Sensor Tower. Here’s a closer look at their weekly downloads and active user trends.
Representante Eudora, developed by Grupo Boticário, maintained a consistent download rate throughout the quarter, with weekly downloads hovering around 7 to 8. The app saw a slight increase in weekly active users, starting from 40 and reaching 43 by the end of June.
Nykaa - Beauty Shopping App from India’s Nykaa.com had a modest performance in Madagascar. The app’s weekly downloads peaked at 6 in late April, but there was no significant change in active user data available for this period.
Color Match NEONAIL, released by Cosmo Group Sp. z o.o. in June 2022, showed a gradual increase in downloads, starting with just 1 download in mid-June and tripling to 3 by the last week of the month.
Boddess: Beauty Shopping App from House Of Beauty experienced fluctuating download numbers. The app’s weekly downloads ranged from 1 to 7, with noticeable dips and peaks throughout the quarter. Unfortunately, there is no active user data for this app.
SUGAR Cosmetics: Shop Makeup by SUGAR Cosmetics saw a decline in both weekly downloads and active users. Downloads dropped from 29 in the last week of March to 16 by mid-April. Active users decreased significantly from 88 at the start of the quarter to just 30 by early May.
For more detailed insights and comprehensive data on app performance, visit Sensor Tower.
